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We believe we already have everything we need for a good life. We’re lucky to live in a world of abundance but our environment pays the price. Safeguarding the future is up to us and we all carry the responsibility for protecting our environment and using our resources wisely. That is why we founded Reused Remade, a patent pending solution that up-cycles discarded hotel bed linen and turns them into textile bags. We call this product reincarnation. Compared to a plastic or cotton bag, a Reused Remade bag results in far less greenhouse gas emissions and vastly reduces the amount of land and water needed for production, making it easier than ever to do a little good.


Like most of you, we are concerned about the environment and the state of our planet. At one point, we felt the need to take action in order to contribute to a more sustainable world. We want to be able to look our children in the eye and tell them that we actually do something good for our planet, so that they can have a chance to swim in clean oceans, eat fish and enjoy nature’s wonders.

When listening to the outcome of the UN Paris Climate Change Conference in 2015, and understanding the damage and impact that plastic bags have on our environment, especially our oceans, the thought of a more sustainable bag started to grow. In 2016 we searched and found an alternative material, a neglected high-quality textile, discarded hotel bed linen.

“We want to show future generations that a simple business idea can make a difference and that it’s possible to combine design, function and sustainability.”

Josephine & Pia, Founders of Reused Remade


We cooperate with national and international laundry service companies and hotels to collect discarded hotel bed linen and turn them into truly sustainable and durable textile bags. We take high quality textiles from bed, to bag, and beyond. Learn more about this in our video:



Reused Remade increases resource efficiency by extending the lifecycle of existing textiles.

80% of the climate impact of Swedish clothing consumption stems from the production phase.

In other words, reusing material is a really climate smart thing to do.


Help us save our common resources. Do you know that one of our textile bags, made from used hotel bed linen saves approximately:

  • 1,500 l of fresh water
  • 50 g of chemicals
  • 20 cl of crude oil
  • 2.6 kg of greenhouse gas emissions


It is important for us that our bags are of the highest quality, durable and suitable for everyday use.

The bags are tested at a laboratory and manage up to 14 kg of weight.

We enable people to carry things with a minimal impact on the  environment.


By choosing our bags you positively contribute to Agenda 2030 and four of the UNDP’s Sustainable Development Goals.

  • SDG 6 - Clean Water and Sanitation
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 14 - Life Below Water


Take a peek inside our world



Josephine Alhanko

Co-founder & Head of Sales


Pia Walter

Co-founder & CEO


Kristina Bergström

Operations Manager


Sara von Gegerfelt

PR & Marketing Manager


  • We give high quality fabrics a new purpose, by reusing hotel bed linen and turning it into new bags. The best part - the textiles are used, not worn out! ♻️
  • A few questions to consider before making a clothing purchase:  Will I wear this at least 30 times?
Do I already own something like this?
How long will it last?
Will I still want to wear this in the future?
Do you ask yourself this when you go shopping today? Thanks for the picture @project_stopshop 👌🏻
  • Our shoulder bag is versatile, functional and easily fits in your pocket. It is suitable for all your everyday needs, whether it is to take home food from the supermarket, bring a nice bottle of wine to a dinner party or pack your sportswear for gym class. ~ tap to shop ✨
  • Bring it to the store, pack your goods, carry it home, wash it (when necessary) and repeat. Our textile bags are high-quality, roomy, stylish and will last for years. They are made of 100% reused hotel linen where no virgin material has been used in production. Climate-smart! ♻️
  • Soon a new tax will be introduced for plastic carrier bags in Sweden. The tax, which will come into force on May 1, will be levied at three crowns per plastic bag. It’s time to look into more sustainable alternatives and we have a versatile range of bags made of reused hotel bed linen! 👌🏻🌱
  • We had a chat with Charlotta Lingwall founder of, a platform that aims to inspire a more sustainable & environmentally friendly lifestyle. We asked her to share her top three tips for how we can live more climate smart in everyday life, enjoy👇🏻
🌱Consume less. Think about what you need before and plan your purchases. Take a look at what you already have, and maybe you can reuse something in a clever way. It helps to be a little creative. If you still need to buy something new, think first about whether you can borrow or rent it instead. Or check if it’s already waiting for you in a second hand shop!
🌱Food is important, here we can make a big difference. Eat organic whenever possible, and try to reduce food waste when you can. Eating organic food benefits biodiversity and your health. You can avoid consuming pesticides or poisons. Feel free to eat locally produced and seasonal food, and cook your meals from scratch with good ingredients. Don’t let food become something you just put in your mouth because you’re hungry. Try to reduce the amount of meat, eat more vegetables, and avoid semi- or entirely processed foods.
🌱Take responsibility! Read up and become an aware consumer. As a consumer, you’re not protected; be critical of the chemicals in the things you buy. The authorities don’t protect you from all the dangerous ingredients. Ask in the store and dare to be curious and annoying.  Thank you @lotta for your super smart tips 🙌🏻