Since 12 August 2026, the EU's Packaging and Packaging Waste Regulation (PPWR) has applied across every member state, with reuse playing a central role.
From 2030, PPWR introduces reuse targets for specific packaging categories, including transport, grouped and e-commerce packaging. Curious which ones relate to yours?
Where does reusable textile packaging fit?
Our packaging is sewn from repurposed hotel textiles and remade for repeated use, from scratch protection to liners for shipping cartons. Our Shoulder Bag Original, for example, is tested for 25,000 lifts¹, is machine washable at 40°C and is recyclable once its reuse life is complete³. Per our March 2025 LCA², conducted by Miljögiraff and verified by Sweco, upcycling hotel textiles cuts CO2 impact fivefold compared with equivalent virgin textiles.
Whether you're exploring reuse for the first time or already running a system, our packaging is designed to work inside it. Through our partner Rotion, which also offers reuse packaging management systems, a Digital Product Passport is available as an add-on, giving each item a traceable record of material, impact and care data.
Curious how your packaging could fit?
Contact us, and we'll explore it together.